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Todd Henderson
3 min read
What is a brand?
Ask 10 people and you’ll get 10 different answers. I’ve been in Branding for decades and have heard every possible answer to this...
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Todd Henderson
3 min read
Mastering the AI Revolution: 4 On-Boarding Tips for CMOs
AI is rapidly transforming the way brands position and message themselves to consumers. Are you keeping up with the breakneck pace of...
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Todd Henderson
3 min read
Why Storytelling is Your Most Critical Skillset in a Virtual World
In recent years, the world has fundamentally changed. We have moved from a world where personal contact was the norm, to a world where...
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Todd Henderson
3 min read
A CMO’s guide to navigating the choppy waters ahead.
Nearly 250,000 workers in the U.S. tech sector were laid off in in the past 12 months. And the reality is that many companies can...
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Todd Henderson
5 min read
Top 10 Branding Mistakes and How to Avoid Them
The big moment has come. You’ve taken that next bold step in your company’s evolution and are ready to invest in a brand refresh. You’ve...
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