Todd Henderson3 min readWhat is a brand?Ask 10 people and you’ll get 10 different answers. I’ve been in Branding for decades and have heard every possible answer to this...
Todd Henderson3 min readMastering the AI Revolution: 4 On-Boarding Tips for CMOsAI is rapidly transforming the way brands position and message themselves to consumers. Are you keeping up with the breakneck pace of...
Todd Henderson3 min readWhy Storytelling is Your Most Critical Skillset in a Virtual WorldIn recent years, the world has fundamentally changed. We have moved from a world where personal contact was the norm, to a world where...
Todd Henderson3 min readA CMO’s guide to navigating the choppy waters ahead.Nearly 250,000 workers in the U.S. tech sector were laid off in in the past 12 months. And the reality is that many companies can...
Todd Henderson5 min readTop 10 Branding Mistakes and How to Avoid ThemThe big moment has come. You’ve taken that next bold step in your company’s evolution and are ready to invest in a brand refresh. You’ve...